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About

I work at the intersection of product, technology and business.

With a background that started in technology and evolved through Product Management and leadership, I focus on turning complex problems into clearer decisions, better products and measurable outcomes.

João Felipe Leão holding the Digital Transformation award
Digital Transformation · Locavia · 2025

How I got here

From technology to the problems behind it.

I started my career in technology, building a foundation in software engineering, systems and business analysis. Over time, I moved closer to the problems behind the technology — understanding business needs, customer journeys, processes and the decisions that determine what should actually be built.

That evolution led me to Product Management, where I began connecting strategy, discovery, technology and execution.

Today, my work sits at the intersection of Product Management, data, technology and Generative AI. I am particularly interested in how better product thinking and AI-enabled decision support can improve the quality of decisions before development begins.

My approach

I care about the problem before the solution.

  1. Frame the problem

    Before discussing features, understand what problem is actually worth solving.

  2. Connect outcomes to decisions

    A roadmap is more useful when each decision has a clear connection to an intended outcome.

  3. Use technology as leverage

    Technical depth helps me understand constraints, opportunities and trade-offs without losing the product perspective.

  4. Measure what changed

    Delivery is important, but the real question is what changed for the customer, operation or business.

Good Product Management sits between ambition and reality.

Strategy defines where to go. Discovery helps understand what is worth solving. Technology defines what is possible. Data helps evaluate what happened. Product Management connects these dimensions into decisions.

AI

Why AI interests me

I am interested in AI not simply as a productivity tool, but as a way to redesign how product teams discover problems, structure requirements and make decisions.

Technical foundation

Technical foundation

Product

  • Product Strategy
  • Product Discovery
  • JTBD
  • Roadmapping
  • OKRs
  • KPIs
  • Experimentation

Data

  • SQL
  • Power BI
  • DAX
  • Data Analysis

Technology

  • APIs
  • Microservices
  • Cloud
  • Azure
  • AWS
  • Systems Integration

AI

  • Generative AI
  • AI Product Management
  • AI-enabled Decision Support
  • Requirements Engineering

Leadership

Leadership beyond the roadmap

Product leadership is not only about prioritizing a backlog. It is also about creating clarity, developing people and improving how product decisions are made.

Influenced 18 Product Owners and 2 Process Analysts through Product governance, alignment forums, development practices and decision frameworks.

  • Professional development tracks
  • Weekly alignment
  • Decision forums
  • Product quality criteria
  • Maturity assessments

Education

Education & professional development

Education

  • Information SystemsDegree
  • Operations Management and Project ManagementPostgraduate

Certifications & development

  • CSPO
  • A-CSPO
  • Product AI
  • IBM Certificate in Product Management
  • IBM AI Product Manager
  • OKR Master
  • Agile Coach
  • Scrum Product Owner Professional Certificate (SPOPC)
  • Software Project Leader Professional Certificate (SPLPC)
  • Six Sigma Green Belt
  • Product Management – Foundations & Stakeholder Collaboration
  • AI MVP in 3 days
  • Design Thinking with AI

Let's talk product

Interested in complex product problems?

I am interested in conversations around Product Management, digital transformation, AI-enabled products and the challenges that sit between business and technology.